01
Price for the market you want to meet.
We look at comparable sales, current competition, condition, location, and the buyer pool most likely to act. The goal is a price that creates confidence — not a number that leaves you chasing the market.
For sellers
Sell with a clearer plan for what comes next.
Your home deserves more than a list price and a lockbox. We build the strategy around your timing, your priorities, and the buyers most likely to see the value.
02
Prepare the details buyers feel.
We prioritize the changes that show well in person and online: a focused clean-up, small repairs, light, curb appeal, and honest disclosure. You get a practical prep list instead of an open-ended renovation project.
03
Move with a visible timeline.
From photography and launch to showings, offers, inspection, appraisal, and closing, we keep the next decision visible. You should know what is happening and what needs your attention.
The seller’s side of closing
Know what the proceeds picture includes.
Your net proceeds depend on the sale price, payoff, negotiated terms, and the costs below. We can walk through a seller net sheet early, before decisions feel urgent.
Brokerage compensation and negotiated concessions
Review the written agreements and any buyer concessions so you understand the terms of the transaction.
Michigan transfer tax
It is customary for the seller to pay Michigan transfer taxes, but contract terms are negotiable. We will make the assumption visible rather than burying it in the closing paperwork.
Prorations, payoff, and title items
Property-tax prorations, mortgage payoff, title work, repairs, and other negotiated items can all affect the final number.
Marketing with a point of view
Help the right buyers recognize the right home.
A listing should feel like an invitation, not a data dump. I pair a clear story with polished visual presentation and consistent follow-through.
01
Positioning
A listing narrative built around the home’s strongest, most honest advantages.
02
Presentation
Photography, copy, and launch details that make the first impression feel intentional.
03
Reach
Online exposure through the Keller Williams network and the channels where buyers are looking.
04
Communication
Clear showing feedback, offer comparisons, and next-step decisions without radio silence.
Thinking about a move?